Lion Inc., a manufacturer of shampoo, offers two product lines, each catering to a distinct segment. Its most popular brand targets women who want hair that will shine for days after a wash while blocking the sun$$s rays. With this brand, the company targets a niche market of women who are looking for shine and UV protection. What type of segmentation is Lion Inc. using?

a$.$ Geographic segmentation

b$.$ Benefit segmentation

c$.$ Heavy$-$user$-$focused segmentation

d$.$ Positioning segmentation