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Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 1
Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June : Lionel Corporation Budgeted Income Statement For the Year Ending June $ omitted Sales $ Cost of goods sold Variable $ Fixed Gross profit $ Selling and administrative costs Commissions $ Fixed advertising cost Fixed administrative cost Operating income $ Fixed interest cost Income before income taxes $ Income taxes Net income $ Since the completion of the income statement, Lionel has learned that its sales agents are requiring a increase in their commission rate to for the upcoming year. As a result, Lionels president has decided to investigate the possibility of hiring its own sales staff in place of the network of sales agents and has asked Alan Chen, Lionels controller, to gather information on the costs associated with this change. Alan estimates that Lionel must hire eight salespeople to cover the current market area, at an average annual payroll cost for each employee of $ including fringe benefits expense. Travel and entertainment expenses are expected to total $ for the year, and the annual cost of hiring a sales manager and sales secretary will be $ In addition to their salaries, the eight salespeople will each earn commissions at the rate of of sales. The president believes that Lionel also should increase its advertising budget by $ if the eight salespeople are hired. Required: Determine Lionels breakeven point operating profit in sales dollars for the fiscal year ending June if the company hires its own salesforce and increases its advertising costs. Prove this by constructing a contribution income statement. If Lionel continues to sell through its network of sales agents and pays the higher commission rate, determine the estimated volume in sales dollars that would be required to generate the operating profit as projected in the budgeted income statement.
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