Lisa Co. receives an order for one of its products. The order demands a 10% discount from the standard price, but would be for a sizable volume: 13,000 units. Lisa typically sells the product for $20 per unit and incurs production costs of $401,500 fixed and $800,000 variable for the 80,000 units it produces in an average month. In addition, Lisa incurs $1,240,000 in fixed marketing and administration costs. Lisa ' factory is currently operating at full capacity.

Should Lisa accept the special order? Provide proof of your answer. (No word limit for this, but try to be concise.)