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Lisa Peskin, CEO at Business Development University, is the sales professional featured in the Video Ride - Along in Chapter 1 . According to Lisa,

Lisa Peskin, CEO at Business Development University, is the sales professional featured in the Video Ride-Along in Chapter 1. According to Lisa, which of the following is true about sales? Selling is a very specialized area and most people don't know how to sell Only business people need selling skills No matter what you do in your career , you will use selling skills . Not everyone needs selling skills You have to be an extrovert to be successful in sales

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