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Lisa wants to buy a new coat. During the stage of her purchase process, she will ask her friends to recommend a store and /
Lisa wants to buy a new coat. During the stage of her purchase process, she will ask her friends to recommend a store andor a style of coat. She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range.
Select one:
a need recognition
b information search
c alternative evaluation
d purchase decision
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