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Lisa, who has been working as a social media manager for Julia s Caf , found out that the business has a lot of followers

Lisa, who has been working as a social media manager for Julias Caf, found out that the business has a lot of followers on Instagram, but the engagement rate is very low (e.g., below 0.5%). Based on these findings, one of the main issues she wants to address is their low engagement rate. In this case, her goal for her social media plan should be
A.
Increase public interactions and engagement rate
B.
Increase engagement rate by 5%
C.
Increase the number of followers
D.
Increase the number of followers by 10%

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