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List and discuss the Dimensions of Market/Submarket Analysis ( Marketing Strategy ) Give examples to illustrate your answer. Seven key dimensions 1. Emerging submarkets 2.

List and discuss the Dimensions of Market/Submarket Analysis ( Marketing Strategy )

Give examples to illustrate your answer.

Seven key dimensions

1. Emerging submarkets

2. Actual and potential market and submarket size and growth

3. Market and submarket profitability

4. Cost structure

5. Distribution systems

6. Tends and developments

7. Key success factors

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