1. List and explain the approaches used by retailers in the formation of focus groups. Are there challenges? What are they (see attached article on Focus Groups)
2. Explain how to differentiate between the questionnaire and observation techniques of marketing research.
3. Define both demographics and psychographicsterms.
   1. How are they used by marketers?
   2. Why one would you use and why?
4. List and explain 6 terms, "Language of Trade", within this industry
5. List and describe the distinguished characteristics of the social classes.
6. List and describe the different family lifestyle classifications
   1. How does each approach purchasing needs?
   2. What is Maslow'sHierarchy of Needs?