Media Skills: IM; Compositional Modes: Tutorials [LO-1]

[LO-5] High-definition television can be a joy to watch—but, oh, what a pain to buy. The field is cluttered with competing technologies and arcane terminology that is meaningless to most consumers. Moreover, it’s nearly impossible to define one technical term without invoking two or three others, leaving consumers swimming in an alphanumeric soup of confusion. As a sales support manager for Crutchfield, a leading online retailer of audio and video systems, you understand the frustration buyers feel; your staff is deluged daily by their questions.

Your task: To help your staff respond quickly to consumers who ask questions via Crutchfield’s online IM chat service, you are developing a set of “canned” responses to common questions.

When a consumer asks one of these questions, a sales adviser can simply click on the ready-made answer. Research the “Research and DIY” section on the Crutchfield website, then write concise, consumer-friendly definitions of the following terms: 1080p, HDMI, 4K, and 3D TV.