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List At least 3 broad measurable communications objectives needed for Dove Beauty Brand (ex. Increase product knowledge from current % to what % by when)?

  • List At least 3 broad measurable communications objectives needed for Dove Beauty Brand (ex. Increase product knowledge from current % to what % by when)?
  • Identify the buyer readiness states of the primary target audience (awareness, knowledge, liking, preference, conviction or purchase).
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