List at least six (6) functional areas of a typical business model; the manager or director of the silo's informal title

when their input is critical to a decision related to their area of responsibility and briefly describe why attitude of the leaders is the most successful approach to achieving organizational objectives.

Define "Marketing" and name and describe at least three (3) "Marketing Functions."

Describe the main differences between a "Command Economy" and a "Market-Directed Economy" and name two (2) global economies that are examples of each.

Briefly describe what the "Customer Lifetime Value" (CLV) is and why is it so important as a "Marketing Analytic?"

Briefly distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer.