List some qualitative factors such as opportunities and risks for collective plates product

CML's giflware line currently includes some decorated plates, but these are not the registered, limited edition collectible plates that have an established .customer market. This type of product line is usually sold in stores in the major malls and through mail order. There would be little or no direct competition from other stores in the secondary malls. As such, it is expected that adding this product line would attract new customers to the stores. This option would require CML to become a licensed dealer for the plate manufacturers, whereby the stores would take orders from plate collectors and the manufacturer would make weekly deliveries to the stores. Customers would be required to place a deposit of 50% of the price of the plate upon placing the order and the balance would be payable when the plate is picked up, usually one to two weeks after placing the order. It is expected that the current store employees would be able to handle the added paperwork required to keep track of open orders and deposits, and to call customers when orders come in. However, during the busy times just prior to holidays, dealing with plate orders could cause delays in handling customer sales for other products, which could cause customer frustration and some lost sales. Adding this product line would require the addition of a special display case that keeps sample plates locked behind a glass enclosure to prevent theft and damage. This would require that approximately 20sq. ft. of selling space for other products would be reduced. The initial investment per store to add this line would be $700 for the sample plates plus $800 for the display case. Mantha estimated that this line could generate annual revenues of $7,000 to $8,000 per store and that the gross profit margin would be 30% of sales