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List the advantages of simultaneous product development. What are the major disadvantages to test marketing, and how might they be avoided? Describe some products whose
List the advantages of simultaneous product development.
What are the major disadvantages to test marketing, and how might they be avoided?
Describe some products whose adoption rates have been affected by complexity, compatibility, relative advantage, observability, and/or trialability.
What type of adopter behavior do you typically follow? Explain.
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