1. List the five sensory stimuli and for each one provide an example where this understanding has been applied in a marketing context (e.g. Sound - music used to influence mood in retail settings) (give proper academic harvard style referencing)
2. Name and describe 3 'components of messages' (according to Pierce) The three components he describes are 'sign (represents), Object (semiotic subject) and Interpreting (interpret meaning)'. Give a description for all three along with proper academic harvard style referencing.
3. Identify 3 sign components & provide at least one example from within marketing for each (e.g. 1= Symbol - 3-pointed star = mercedes = Quality, exclusivity, expense, etc. = developed through convention)
4. Draw a conceptual model of the perceptual process with proper academic harvard style referencing.