Question
List the four characteristics that distinguish services from goods and discuss how each one provides challenges to the marketing of a chain of fitness centers
List the four characteristics that distinguish services from goods and discuss how each one provides challenges to the marketing of a chain of fitness centers that is being started by six former Olympic athletes.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
