- List the steps in theAIDAmodel.

- What is this model typically used for? Elaborate.

Within your following answers, explain your ratiale:

- Does promotion affect a consumer in all of the stages of this model? Explain.

- Does promotion affect a consumer differently based on the type of product in question? Explain.

- Does the price of the product (low versus high) make a difference in how promotion can affect a consumer's choices? Explain.