List the strengths, weaknesses, opportunities, and threats for General Motors Corporation using IBIS World (Car & Automobile Manufacturing in the US: 33611A). Search the Navigation Tabs (Competitive Landscape, Major Companies, Industry at a Glance, Industry Performance, and Industry Outlook) to develop your SWOT Analysis.

Next, using theGrand Strategy Selection Matrix(Slide 7), determine the grand strategy (or grand strategies) that should be pursued by General Motors. Discuss the assumptions you have made in applying theGrand Strategy Selection Matrix(i.e., explain why you chose overcome weaknesses vs. maximize strengths and why you chose internally directed vs. externally directed).

Next, apply theModel of Grand Strategy Clusters(Slide 8) to General Motors. Discuss the assumptions you made in applying theModel of Grand Strategy Clustersto General Motors (i.e., rapid vs. slow growth; weak versus strong competitive position).

Finally, apply theBCG Matrix(Slide 10) to General Motors' core strategic choices. Again, discuss your assumptions for choosing (e.g., high versus low market share). Is General Motors a Dog, Cash Cow, Star, or Question Mark?

Compare your results from theGrand Strategy Selection Matrix(Step 2),theModel of Grand Strategy Clusters(Step 3), and theBCG Matrix(Step 4). How do your results compare?

Conclude your written analysis by stating which grand strategy (or strategies) General Motors should follow and why. Defend your answer.