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List three products. For each product describe how your National/Country culture has affected your level of involvement (high or low) with each of these products.
List three products. For each product describe how your National/Country culture has affected your level of involvement (high or low) with each of these products.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
