Listed below is the rate card for transit shelter advertising in select Canadian markets: 4-week net rate Single (+5%) flat (-5%) (-10%) Market Population Panel Rate @25 @50 @75 @100 Halifax CMA 393,600 $750 $4686 $8,925 $12,718 $16,065 Hamilton CMA 705,700 $912 $10,120 $19,277 $27,470 $34,699 London CMA 462,800 $781 $4,449 $8,474 $12,075 $15,253 Calgary CMA 1,218,200 $1,500 $29,626 $56,430 $80,413 $101,574 (a) How much would it cost an advertiser for the following transit campaign? Campaign: Medium = transit shelters Markets and weight = Halifax @ 50 GRPs and London @ 75 GRPs Time = 8 weeks in Halifax and 12 weeks in London (b) Describe the nature of the following transit advertising vehicles: interior cards, station posters, and station domination