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At TS Inc, a growing BC aviation company of $30$ employees, recruitment rests on the shoulders of the president. Like most small companies, TS Inc. frequently uses employee referrals as a method of recruitment. The company wants to use Internet recruitment technologies but is not well versed in information technology. The CEO is very concerned about poor hiring decisions and turnover costs.

What does TS Inc. need to consider to ensure a good person$-$organization fit?

creation of high expectations of the candidate

sufficient orientation and training

image advertising and branding

accurate communication, perceptions, and expectations