ListenReadSpeaker webReader: ListenFocus

Which of the following is a crisis management strategy? Select all that apply.

Question 1 options:

	Ensure comprehensive communications are in place for the employees of the company
	Email employees if a crisis occurs
	Shelter employees from understanding the values of the organization
	Communicate and live the values of the company

Question 2 (1.5 points)

ListenReadSpeaker webReader: Listen

Which generation has been raised on tablets, smart phones, and social media?

Question 2 options:

	Baby Boomers
	Gen Z
	Millennials
	Gen X

Question 3 (1.5 points)

ListenReadSpeaker webReader: Listen

Which of the following are considered "traditional marketing methods"? Select all that apply.

Question 3 options:

	Print advertising
	TV advertising
	Radio advertising
	Blog posts

Question 4 (1.5 points)

ListenReadSpeaker webReader: Listen

What are primary considerations in identifying a target audience? Select all that apply.

Question 4 options:

	Health factors
	Psychographic factors
	Geographic factors
	Demographic factors
	Environmental factors

Question 5 (1.5 points)

ListenReadSpeaker webReader: Listen

What are the components of the triple bottom line (TBL)? Select all that apply.

Question 5 options:

	Profit
	People
	Planet
	Price

Question 6 (1.5 points)

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When considering legal issues impacting marketing, which of the following must be avoided? Select all that apply.

Question 6 options:

	Use of a celebrity spokesperson
	Predatory pricing strategies
	False advertising
	Using digital marketing methods

Question 7 (1.5 points)

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One marketing approach will generally work for all target audience demographics.

Question 7 options:

	True
	False

Question 8 (1.5 points)

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Potential customers have an expectation of ethical conduct from a company.

Question 8 options:

	True
	False

Question 9 (1.5 points)

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Which of the following is a form of digital marketing? Select all that apply.

Question 9 options:

	Retailer websites
	Mobile application content
	Social media content
	Outdoor advertising (billboards, etc.)

Question 10 (1.5 points)

ListenReadSpeaker webReader: Listen

Which of the following are valid consumer research methods? Select all that apply.

Question 10 options:

	Asking your friends and neighbors questions
	Monitored social media listening
	Focus groups
	Surveys

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