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Lithos, a Seattle startup applying carbon capture technology in an agricultural setting, provides a permanent carbon removal strategy by spreading the dust of crushed basalt

Lithos, a Seattle startup applying carbon capture technology in an agricultural setting, provides a permanent carbon removal strategy by spreading the dust of crushed basalt rock on croplands. When the rain falls, the enhanced rock weathering process also releases nutrients to the soil, benefiting crop production. They primarily target farms across the U.S. During the planning of their channel strategy, they considered all the issues EXCEPT:

A. How customers purchase the basalt rock for their farmlands.

B. post-purchase support

C. pricing of the basalt rock accompanying services when scaled.

D. Moving the product from the field the farmer.

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