Live Nation may not be a household name, but if youve been to a concert in the past few years, chances are youve purchased a Live Nation product. In fact, Live Nation has been the countrys largest concert promoter for many years, promoting as many as $29000$ events annually. Through very savvy strategic planning, Live Nation is shaking up the structure of the music industry. A recent $$120$ million deal with Madonna illustrates how this concert promoter is diving into other businesses as well. Under this deal, Live Nation will become Madonnas record label, concert promoter, ticket vendor, and merchandise agent. Similar deals have been reached with other performers such as Jay$-$Z and U$2.$ However, contracting with artists is only part of the picture. Live Nation is partnering with other corporations as well. A venture with Citigroup will expand its reach to potential customers through a leveraging of database technologies. Joining forces with ticket reseller powerhouses such as StubHub will give Live Nation a position in the thriving business of secondary ticket sales.The questions below require students to consider the role of strategic planning in an organization:$1.$ What is Live Nations mission? $2.$ Based on the product$/$market expansion grid, provide support for the strategy that Live Nation is pursuing. Explain.