LJ.J / PIII. RESPONSE TO 2 PUSIS UNE ITMay 12.5/ PI In some markets that they serve, Mcdonald's launched the Big Mac Sauce, which consumers can purchase through grocery retailers (e.g., supermarkets). Evaluate and discuss this extension by addressing the four questions below. (Note: Fillet-O-Fish and Mcchicken sauces were also launched. For this assignment, focus your arguments on the Big Mac sauce). DO NOT FREEZE. REFRIGERATE AFTER OPENING NE PAS CONGELER. REFRIGERER APRES OUVERTURE BEST BEFORE / MEILLEUR AVANT 2017DE30 20:35 CP11 NEW INGREDIENTS: SOYBEAN OIL, SWEET RELISH (PICKLED CUCUMBERS, SUGAR, m GLUCOSE-FRUCTOSE, VINEGAR, CORN SYRUP, SALT, XANTHAN GUM, POTASSIUM NOUVEAU PROBATE SPICE EXTRACTIMES. POLYSORBATE 80), PREPARED MUSTARD (WATER, VINEGAR MUSTARD SEED, SALT, MUSTARD BRAN, SUGAR, CARAMEL, TURMERIC, SPICER WATER, LIQUID YOLK (EGG), VINEGAR, DEHYDRATED ONION, SALT, MUSTARD FLOUR, PROPYLENE GLYCOL ALGINATE, SPICES, DEHYDRATED GARLIC, HWDRIVZED VEGETABLE PROTEIN (CORN, SOY AND WHEAT GLUTEN), COLOUR PARCEL CALC TA D SOORIMMEDTA WAITING, CALCIUM DISODIUM EDTA. CONTAINS: EGG, MUSTARD, SOY, W INGREDIENTS : HUILE DE SOYA, RELISH SUCREE (CORNICHONS, SUCRE GLUCOSE-FRUCTOSE, VINAIGRE, SIROP DE MAIS, SEL, GOMIN SORBATE DE POTASSIUM, EXTRACTIONS D'EPICES, POLYSURBAIL OUT MOUTARDE PREPAREE (FALL VINAIGRE GRAINES DE MOUTARDE. SEL, SON DE MOUTARDE, SUCRE, CARAMEL, CURCUMA EPICES), EAU, JAUNES D'CEUFS KUTHEAT UQUES, VINAIGRE, DIGNON DESHYDRATE, SEL, FARINE DE MUUIPAVE, ALGINATE DE PROPYLENEGLYCOL, EPICES, AIL DESHYDRATE, PROTEINE SAUCE PAPRIKA COTT PROCE (MAIS, GLUTEN DE SOYA ET DE BLE), COLORANT 9N PAPRIKA EDTA DE CALCIUM DISODIQUE. CONTIENT : CEUFS, MOUTARDE, TO RECEIVE NFORMATION ON THIS PRODUCT, CALL / POOR RECEVOIR DE L'INFORMATION NUTRITIONNELLE SUR CE -800-567-5723 Big Big Mac 04050030123500 02017 Mcdonald's is licensed from/sont des SANDWICH SAUCE marques de commerce SADCE POUR SANDWICH 355 mL de Mcdonald's Corporation. Distributed by / Distribue par KRAFT HEINZ CANADA, TORONTO, ONTARIO M3B 316 PRODUCT OF U.S.A. PRODUIT DES ETATS-UNIS 1. Explain what type of extension this is, and the choice for branding that the company chose. 2. What are the advantages and disadvantages of this extension? 3. What implications might this extension have on parent brand equity and profitability? 4. In your opinion, is this extension likely to be a success or failure in the U.S. market? Why/Why not