Question
L.L Bean has 100 percent satisfaction guaranteed policy on all of his products. What features of a pair of pants from L.L. Bean would be
L.L Bean has 100 percent satisfaction guaranteed policy on all of his products. What features of a pair of pants from L.L. Bean would be part of the actual product and which would be part of the associated services?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
