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LLooking for guidance on decision making for Capsim CAPSIMOps SimID: OP95740_1 Round: 2 (2022) R&D Marketing Production Finance Custom Modules Reports Alerts File - Research

image text in transcribedimage text in transcribedimage text in transcribedimage text in transcribedLLooking for guidance on decision making for Capsim

CAPSIMOps SimID: OP95740_1 Round: 2 (2022) R&D Marketing Production Finance Custom Modules Reports Alerts File - Research & Development Products Perceptual Map Baker New Product 20 18 7.8 Performance 16 0 20 14 13.2 12 Size 0 20 10 Size 8 20,050 Reliability 6 23,000 10,000 Revision Date 4 Age at Revision 2.2 Material Cost / Unit $15.33 2 0 0 2 4 6 8 10 12 14 16 18 20 Performance R&D Costs Baker Total $0 $0 Age Profile Perceived Age in Years Customer Buying Criteria Low Tech High Tech 3 2 Expectations $15.00 - $35.00 Importance 41% Price 1 3 Years 29% 0 Age Reliability Ideal Position 14,000 - 20,000 Hours 21% Pfmn. 5.8, Size 14.2 9% Baker CAPSIMOps SimID: OP95740_1 Round: 2 (2022) R&D Marketing Production Finance Custom Modules Reports Alertso File - Exi Marketing Products Investments Baker Awareness Accessibility $42.00 Price Total 100% $15.00 $50.00 $2,000 Promo Budget $2,000 75% SO $3,000 $2,000 Sales Budget $2,000 50% SO $3,000 1,825 Forecast 1,825 25% 0 2,250 0% Summary Baker New Old Baker Total Gross Revenue Variable Costs Contribution Margin Fixed Costs Net Margin $76,650 $53,169 $23,481 $6,581 Customer Buying Criteria $76,650 $53,169 $23,481 $6,581 $16,900 Low Tech High Tech $16,900 Importance 41% Price Expectations $15.00 - $35.00 3 Years 14,000 - 20,000 Hours Pfmn. 5.8, Size 14.2 Age Reliability Ideal Position 29% 21% 9% Segment Demand Low Tech (this year): 4,574 CAPSIMOps Simi: OP95740_1 Round: 2 (2022) R&D Marketing Production Finance Custom Modules Reports - Alerts File - Production Schedule Baker Forecast: 1,825 Inventory on Hand: 039 Production After Adj: 1,109 Order o Plant Utilization 200% 1600 1600 Modify Plant Baker BUD Total (in 000's) Capacity 0 3000 $0 4.1 Automation $0 0 10 Plant Investments Baker $0 Total (in 000's) $0 Max Investments $4,436 Margins Baker 100% $42.00 2nd Shift Productions Price Variable Cost Labor Cost/Unit Material Cost/Unit Total Variable Cost Contribution Margin $13.80 $15.33 $29.18 30.6% Second Shift Workforce Number of Employees Last Year 306 New Employees - 32 Workforce Summary Needed This Year 265 Separated Employees - 43 First Shift 133 132 Turnover Rate -12% CAPSIMOps Simi: or957401 Round: 2 (2022) R&D & Marketing Production Finance Custom Modules - Reports - Alerts File Exit O Finance Cash from Financing (in 000's) Raise Capital Spend Capital Cash Flow Starting Cash Position 6 January 1, 2022 $0 Current Debt SU Borrow: $0 Sh.600 Due This Year $16,548 Cash from Operating Cash from Investing Cash from Financing $26,183 $0 ($16,548) Interest Rate: 0 11.0% 2021 Emergency loan $16,548 Other $0 Closing Cash Position December 31, 2022 $9,634 Long-Term Debt (Bonds) SO SO Issue (Borrow): 6 $0 $4,000 Retire: $0 $6.400 Liabilities and Owner's Equity Interest Rate: 13.2% Common Stock so so Issue $0 $300 Buy Back: 0 $0 $0 Projected Stock Price: 0 $17.54 $0.00 $0.00 Accounts Payable Long Term Debt Retina barnings Current Debt Common Stock Issue Dividend: $1.00 $5.12 Projected Earings per Share: Shares Outstanding: 1,978 Total Raised Capital: 50 Total Spent Capital: $0 Outstanding Bonds Current Yield 11.2% Closing Price $90.06 Series Number 11.082022 12.082024 13.052026 Face Amount $1,100 $2,200 $3,300 12.3% 13.1% $97.16 $99.30 CAPSIMOps SimID: OP95740_1 Round: 2 (2022) R&D Marketing Production Finance Custom Modules Reports Alerts File - Research & Development Products Perceptual Map Baker New Product 20 18 7.8 Performance 16 0 20 14 13.2 12 Size 0 20 10 Size 8 20,050 Reliability 6 23,000 10,000 Revision Date 4 Age at Revision 2.2 Material Cost / Unit $15.33 2 0 0 2 4 6 8 10 12 14 16 18 20 Performance R&D Costs Baker Total $0 $0 Age Profile Perceived Age in Years Customer Buying Criteria Low Tech High Tech 3 2 Expectations $15.00 - $35.00 Importance 41% Price 1 3 Years 29% 0 Age Reliability Ideal Position 14,000 - 20,000 Hours 21% Pfmn. 5.8, Size 14.2 9% Baker CAPSIMOps SimID: OP95740_1 Round: 2 (2022) R&D Marketing Production Finance Custom Modules Reports Alertso File - Exi Marketing Products Investments Baker Awareness Accessibility $42.00 Price Total 100% $15.00 $50.00 $2,000 Promo Budget $2,000 75% SO $3,000 $2,000 Sales Budget $2,000 50% SO $3,000 1,825 Forecast 1,825 25% 0 2,250 0% Summary Baker New Old Baker Total Gross Revenue Variable Costs Contribution Margin Fixed Costs Net Margin $76,650 $53,169 $23,481 $6,581 Customer Buying Criteria $76,650 $53,169 $23,481 $6,581 $16,900 Low Tech High Tech $16,900 Importance 41% Price Expectations $15.00 - $35.00 3 Years 14,000 - 20,000 Hours Pfmn. 5.8, Size 14.2 Age Reliability Ideal Position 29% 21% 9% Segment Demand Low Tech (this year): 4,574 CAPSIMOps Simi: OP95740_1 Round: 2 (2022) R&D Marketing Production Finance Custom Modules Reports - Alerts File - Production Schedule Baker Forecast: 1,825 Inventory on Hand: 039 Production After Adj: 1,109 Order o Plant Utilization 200% 1600 1600 Modify Plant Baker BUD Total (in 000's) Capacity 0 3000 $0 4.1 Automation $0 0 10 Plant Investments Baker $0 Total (in 000's) $0 Max Investments $4,436 Margins Baker 100% $42.00 2nd Shift Productions Price Variable Cost Labor Cost/Unit Material Cost/Unit Total Variable Cost Contribution Margin $13.80 $15.33 $29.18 30.6% Second Shift Workforce Number of Employees Last Year 306 New Employees - 32 Workforce Summary Needed This Year 265 Separated Employees - 43 First Shift 133 132 Turnover Rate -12% CAPSIMOps Simi: or957401 Round: 2 (2022) R&D & Marketing Production Finance Custom Modules - Reports - Alerts File Exit O Finance Cash from Financing (in 000's) Raise Capital Spend Capital Cash Flow Starting Cash Position 6 January 1, 2022 $0 Current Debt SU Borrow: $0 Sh.600 Due This Year $16,548 Cash from Operating Cash from Investing Cash from Financing $26,183 $0 ($16,548) Interest Rate: 0 11.0% 2021 Emergency loan $16,548 Other $0 Closing Cash Position December 31, 2022 $9,634 Long-Term Debt (Bonds) SO SO Issue (Borrow): 6 $0 $4,000 Retire: $0 $6.400 Liabilities and Owner's Equity Interest Rate: 13.2% Common Stock so so Issue $0 $300 Buy Back: 0 $0 $0 Projected Stock Price: 0 $17.54 $0.00 $0.00 Accounts Payable Long Term Debt Retina barnings Current Debt Common Stock Issue Dividend: $1.00 $5.12 Projected Earings per Share: Shares Outstanding: 1,978 Total Raised Capital: 50 Total Spent Capital: $0 Outstanding Bonds Current Yield 11.2% Closing Price $90.06 Series Number 11.082022 12.082024 13.052026 Face Amount $1,100 $2,200 $3,300 12.3% 13.1% $97.16 $99.30

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