Load the following Tour based on Activity Cohorts and Active Users-https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount&ghstartflowid=7269572&authuser=0#/report/visitors-cohort/a54516992w87479473p92320289/_u.date00=20160201&_u.date01=20160229&cohortTab-cohortOption.cohortBaseDate=20200606&cohortTab-cohortOption.hasLoaded=true&cohortTab-cohortOption.granularity=WEEKLY&cohortTab-cohortOption.dateRange=9&cohortTab-cohortOption.selectedMetric=analytics.cohortRevenuePerUser&cohortTab-cohortOption.selectedDimension=analytics.firstVisitDate&_.useg=builtin1,user_GG-U-wzRVGHCuFnUbuXig/

Based on the results (after the Android segment is applied) do the Android Landing Page Users respond any differently than the All Users segment do?(Yes/No) _____________________

Change the metric to "sessions per user" - do the Android Landing Page Users respond any differently than the All Users segment do?(Yes/No)______________________

The point being made here is that we should always understand what the metrics we use are actually measuring and pick (or create, when we can) the metrics that measure what the stakeholders (or the student, if it is their website they are in charge of) with Web Analytics - its always about translating business needs, business asks into the language of Web Analytics, analyzing the results, and translating those results back to the stakeholders.

3. BENCHMARKING

Continue with the Tour that you loaded (above) to the Benchmarking > Channels section of the Audience reports and follow the instructions.

What does the Benchmarking Channel Report measure?(Multiple Answer)

Answers

Check or X if correct

The channels that perform better (or worse) in acquiring users in an industry vertical, region, session size.

The channels that perform better (or worse) with the behavior of users (as defined in Web Analytics) in an industry vertical, region, session size.

None of the answers are correct

All of the answers are correct

Examine the factors that can be modified in the Channelsreport(Industry Vertical), Regions and Size by daily sessions).How would we compare the Google Merchandise Store to other business of its own size and vertical (comparing apples to apples, so to speak)?(Keep in mind that although we do not have "admin" accesswe can examine the admin settings)

Answers

Check or X if correct

Match the Industry Setting in the Admin settings, Match the Size of Daily sessions.

Match the Industry Setting in the Admin settings, leave the Size of Daily sessions at the default settings.

In this case all of the answers are correct

In this case none the answers are correct

The Google Merchandise Store is set to be in the Shopping/All Shopping category for benchmarking purposes (how it is counted by Google) but is that really the best setting?Perhaps another more closely defined category would have made better sense such as .....

How would you determine a better setting for the Industry Benchmarking given what you can deduce from the Analytics reporting?(Multiple Answer)

Answers

Check or X if correct

Examine the top 3 In-Market Segments (Audiences/Interests/In Market Segments) and set the Industry segment in the Channels report to compare the Merchandise Store to that category (Marketing)

Examine the top 3 In-Market Segments (Audiences/Interests/In Market Segments) and set the Industry segment in the Channels report to compare the Merchandise Store to that category (Arts Entertainment/Movies)

There are no "right answers" - it depends on how the analyst wants to classify and categorize their business.

Leave all the settings in the Chanel Report as they are set.

All the Answers are correct

None of the Answers are correct

The Gotcha with Web Analytics is that settings can be changed in so many ways that will impact the reporting outcomes that the business needs to be crystal clear on how they define themselves and how they define their competition (what they are being benchmarked against) and be consistent with it - that's hard to do without having experimented with these tools quite a bit and finding out what works best for the desired outcomes.

Location can be specified (follow along with the Tour) which compares the performance of channels in All Regions or a specific region, in this case to the United States.

Based on the default settings (see image below) what device category is the most engaging to users?(Multiple Choice)

Answers

Check or X if correct

Desktop

Tablet

Mobile

In this case none the answers are correct

Considering that the majority of our Web Activity is taking place on Mobile Devices (including Tablets) (seehttps://www.vpnmentor.com/blog/vital-internet-trends/) is the Google Merchandise store designed to best take advantage of it?(Yes/No) _________________________________