Loblaws and Sobey's are the two largest grocery chains in Canada. Both of them manage their entire value chain internally $($ meaning that no segment is outsourced$).$Both compete on the basis of differentiation. Required: Analyze the value chain for the grocery store industry $($one analysis for both the chains$).$ Identify which segment is creating value for its target market. Then apply the SOAR framework to wecommend how either chain, based on the same competing strategy can get ahead of each other. Keep in context that the current economic scenario, with inflation and high food prices is hurting customers in a big way.