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Located in a major southwestern U . S . city, Elysian Cycles ( EC ) is a wholesale distributor of bicycles and bicycle parts. Its

Located in a major southwestern U.S. city, Elysian Cycles (EC) is a wholesale distributor of bicycles and bicycle parts. Its primary retail outlets are located in eight cities within a 400-mile radius of the distribution center. These retail outlets generally depend on receiving orders for additional stock within 2 days after notifying the distribution center (if the stock is available). The companys management feels this is a valuable marketing tool that aids its survival in a highly competitive industry.
EC distributes a wide variety of finished bicycles, but all are based on five different frame designs, each of which is available in several sizes. Table 15.7 gives a breakdown of product options that are available to the retail outlets.

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