Location Score Factor (100 points each) Weight A B C Convenience 0.15 88 78 68 Parking facilities
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Question:
Location Score | ||||||
Factor (100 points each) | Weight | A | B | C | ||
Convenience | 0.15 | 88 | 78 | 68 | ||
Parking facilities | 0.20 | 83 | 82 | 95 | ||
Display area | 0.18 | 92 | 93 | 93 | ||
Shopper traffic | 0.27 | 93 | 93 | 88 | ||
Operating costs | 0.10 | 98 | 98 | 93 | ||
Neighborhood | 0.10 | 84 | 96 | 78 | ||
1.00 | ||||||
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a. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.
multiple choice
B
A
C
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