Breeders Own Pet Foods has decided to expand to Denver. The fixed costs for the launch will be $1,000,000. The retail price for the dog food is $25 per case with a wholesale/trade price of $20 per case. The total variable costs (including production and packaging, shipping, and broker commission) is $15. The potential market for dog foods in Denver is 600,000 cases per year. Breeders Own Pet Foods estimate that they can penetrate the market with 20% market share. Should they launch the product in Denver? . Calculate the Contribution Margin per unit Calculate the Breakeven in units Calculate the Breakeven market share Show the formulas and your detailed calculations for all of the above. Breeders Own Pet Foods has decided to expand to Denver. The fixed costs for the launch will be $1,000,000. The retail price for the dog food is $25 per case with a wholesale/trade price of $20 per case. The total variable costs (including production and packaging, shipping, and broker commission) is $15. The potential market for dog foods in Denver is 600,000 cases per year. Breeders Own Pet Foods estimate that they can penetrate the market with 20% market share. Should they launch the product in Denver? . Calculate the Contribution Margin per unit Calculate the Breakeven in units Calculate the Breakeven market share Show the formulas and your detailed calculations for all of the above.