Logistics has grown in importance for all of the following reasons EXCEPT that O more than almost any other marketing function, logistics affects the environment and a firm's environmental sustainability efforts. O companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices. the explosion in product variety has created a need for improved logisties management. Improved logistics can yield tremendous cost savings to both a company and its customers. O companies that become channel members want to continue to grow and expand. Wholesalers realize that they increase value to their customers by watching for better ways to meet the needs of their suppliers and target customers. This involves reducing the services they provide to retailers. O True O False