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Logistics - In 1956 Lewis, Culliton, and Steele conceptualized the Total Cost Logistics Model. Provide an explanation of their model and address how it differs
Logistics - In 1956 Lewis, Culliton, and Steele conceptualized the Total Cost Logistics Model. Provide an explanation of their model and address how it differs from considering integrated total costs. Explain the limitations of the Total Cost Model approach and provide examples of why least total cost performance is not always what a customer prefers?
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
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