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The importance of ethics in marketing research. I need help to prepare the following task: I must explain in detail. What initiatives would you present

The importance of ethics in marketing research.

I need help to prepare the following task: I must explain in detail. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?

My response must contain a minimum of three (3) paragraphs of five (5) sentences each.

Could you please include the references?

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