Lola is in the process of selecting a campaign type to suit her business objectives.

Why is it important that she consider business objectives before choosing her campaign type?

Different campaign types have different minimum and maximum budget requirements.

The campaign type chosen will determine where her ads appear and the format of those ads.

Certain campaign types will only serve ads during particular times of the day and week.

Google Ads will automatically create ad messaging based on the campaign type she chooses.