Lola's Market: Capturing a New Generation This is a high-interest case because of students' familiarity with supermarkets. Students will also have an opportunity to consider and debate about the size and power of Hispanic and Millennial consumer segments. The Lola's Market case is thus one that will certainly trigger lively classroom discussions over staying the course with a successful strategy that is based on maintaining tradition, versus evolving Lola's strategy to serve a new customer-market segment. Students should develop an appreciation of the need for companies to tailor a strategy and shore up their dynamic capabilities to contend with changes in customer power. Before beginning this exercise, you will need to read the Lola's Market case. 2. Brief Overview of the Supermarket Industry. Brief Overview of the Supermarket industry. Is Lola's Market well positioned? Why or why not? Select "yes" for the strengths and capabilities that are accurate and choose "no" for those that are not. a. Lola's Market is currently alone in its market space owing to its Hispanic image. b. Lola's competes as a national chain utilizing a differentiation strategy. Brief Overview of the Supermarket Industry. Is Lola's Market well positioned? Why or why not? Select "yes" for the strengths and capabilities that are accurate and choose "no" for those that are not. a. Lola's Market is currently alone in its market space owing to its Hispanic image. b. Lola's competes as a national chain utilizing a differentiation strategy. c. Lola's Market is clearly differentiated from other national, regional, and local chains. d. Lola's can compete with supermarkets utilizing a similar strategic approach such as Costco, Amazon/Whole Foods, and Food4Less. e. With Costco being the largest competitor in the supermarket industry, Lola's should consider a different competitive strategy. f. Lola's Market needs to consider how to appeal to Millennial consumers who have overtaken the Baby Boom generation in population, who grew up using the Internet, and whose purchasing behavior is heavily influenced by social media