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Lola's Market: Capturing a New Generation This is a high-interest case because of students' familiarity with supermarkets. Students will also have an opportunity to consider

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Lola's Market: Capturing a New Generation This is a high-interest case because of students' familiarity with supermarkets. Students will also have an opportunity to consider and debate about the size and power of Hispanic and Millennial consumer segments. The Lola's Market case is thus one that will certainly trigger lively classroom discussions over staying the course with a successful strategy that is based on maintaining tradition, versus evolving Lola's strategy to serve a new customer-market segment. Students should develop an appreciation of the need for companies to tallor a strategy and shore up their dynamic capabilities to contend with changes in customer power. Before beginning this exercise, you will need to read the Lola's Market case. 4. What key factors may determine the suc... What key factors may determine the success of Lola's Market? Select "yes" for those statements below that are accurate and choose "no" for those that are not. a. Lola's Market has strong leadership in its owner/founder. What key factors may determine the success of Lola's Market? Select "yes" for those statements below that are accurate and choose "no" for those that are not. a. Lola's Market has strong leadership in its ownerifounder. b. Lola's Market is small enough to allow it to quickly respond to customer feedback. c. Lola's Market has had poor financial performance due to its inability to respond to changing consumer demands. d. Lola's Market should consider offering a variety of products in cross-over format. e. Lola's Market should build resources and capabilities on social media. f. Lola's Market should target only those segments not catered for by larger supermarkets, such as consumers 35 years old and over

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