LONG ESSAY QUESTION

Q6. Discuss in detail how classical conditioning works differently from instrumental conditioning by providing clear examples of your choice. Suggest any TWO (2) marketing applications for classical conditioning and ONE (1) marketing application for instrumental conditioning using suitable concepts to illustrate how marketers have considered the different ways that consumers may learn through the promotion of a new product or service of your choice. (25 marks) 1000 WORD

MARKING RUBRIC: Theories and clear examples must be provided.