Long tail Information richness Personalization Information reach Mass customization

Match each of the options above to the items below.

Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information

No answer

Measures the number of people a firm can communicate with all over the world

No answer

The ability of an organization to tailor its products or services to the customers$$ specifications

No answer

Occurs when a company knows enough about a customer$$s likes and dislikes that it can fashion offers more likely to appeal to that person

No answer

Refers to the tail of a typical sales cycle