LONGTALK Limited is a fairly new Smart APP company based entirely in Malaysia, commenced operations in December 2019 and is now listed in Australia. The business is yet to deliver profitability. LONGTALK is however building a strong brand and has been acquiring Small Business customers in Malaysia rapidly based on a direct B2B marketing campaign, innovative products, a very price competitive offer and high service levels. LONGTALK has acquired a significant intellectual property with proprietary and patented software tools, and has won the Asia Pacific 2021 New Business IT award. LONGTALK has demonstrated high levels of product and service reliability. State with four reasons which valuation methodology is the most appropriate for assessing the valuation of LONGTALK Limited? (10 marks)