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Longwood, Inc. manufactures various lines of computer equipment and is planning to introduce a new line of laptops. Current plans call for the production and

Longwood, Inc. manufactures various lines of computer equipment and is planning to introduce a new line of laptops. Current plans call for the production and sale of 1,000 units, with estimated costs as follows:

Variable costs:
Manufacturing $ 450,000
Selling and Administrative 100,000
Total variable costs $ 550,000
Fixed costs:
Manufacturing $ 300,000
Selling and Administrative 180,000
Total fixed costs 480,000
Total costs $ 1,030,000

The average amount of capital invested in the laptop product line is $900,000 and Longwoods target return on investment is 18%. For Longwood, which of the following series of cost-plus pricing formulas will result in largest markup percentage necessary to achieve the companys target return on investment?

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