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Longwood, Inc. manufactures various lines of computer equipment and is planning to introduce a new line of laptops. Current plans call for the production and
Longwood, Inc. manufactures various lines of computer equipment and is planning to introduce a new line of laptops. Current plans call for the production and sale of 1,000 units, with estimated costs as follows:
Variable costs: | |||||||
Manufacturing | $ | 450,000 | |||||
Selling and Administrative | 100,000 | ||||||
Total variable costs | $ | 550,000 | |||||
Fixed costs: | |||||||
Manufacturing | $ | 300,000 | |||||
Selling and Administrative | 180,000 | ||||||
Total fixed costs | 480,000 | ||||||
Total costs | $ | 1,030,000 | |||||
The average amount of capital invested in the laptop product line is $900,000 and Longwoods target return on investment is 18%. For Longwood, which of the following series of cost-plus pricing formulas will result in largest markup percentage necessary to achieve the companys target return on investment?
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