Look at a healthcare industry segment and explore how innovation is taking shape and evolving to pushthat sector toward disruption. Assess the component and evaluate how the potential disruption couldalter the competitive landscape, the services offered, and the potential to reshape the expectations of the consumer and stakeholders.

Questions:

1. How does one see this particular part of the healthcare industry on a BCG two-by-two matrix? Howwould one identify the sector: cash cow, dog, star,? Why? Has it changed, or is it changing, and atwhat pace?

2. Where does one see this particular sector as most vulnerable, and why? Has anything occurred in the healthcare industry to create this vulnerability?

3. What impact will disruptive technology or capability have on the four Ps or Porter's Five CompetitiveForces? What is the magnitude of the effects, and how do you think the stakeholders or customerswill respond to this disruption?

4. How would one think this sector will evolve, and what future characteristics will disrupt the currentofferings? Are there winners and losers? Why?

5. What will be the most significant barriers that an organization that attempts to enter or tries todisrupt this sector will face?