• Look at the keyword data in the image above, and answer the following questions:
  • Does a high CPC mean you should not bid?
  • How much should you bid? Higher than the average CPC? Lower?
  • Should you shy away from high search volumes or are those a good thing?
  • Do you get more traffic when you have campaigns for lots of different cameras?
  • What seems to be the searcher's intent when he or she types in a keyword like [Go Pro reviews]? What about if the search is for [digital cameras]? Is the searcher just as likely to buy? What if the search is for [Go Pro Hero 4]?

Keyword	Avg Monthly Searches	Competition	Suggested Bid
gopro	550,000	High	$0.74
go pro	246,000	High	$0.85
nikon	165,000	Low	$0.42
gopro hero3	135,000	High	$1.17
canon cameras	100,000	High	$0.67
castle	90,000	High	$0.75
kents	74,000	High	$0.75
cannon	74,000	Low	$0.91
canon rebel t3i	74,000	High	$0.85
canon t3i	74,000	High	$0.94
gopro hero 4	60,500	High	$1.45
digital camera	60,500	High	$0.79
gopro camera	60,500	High	$1.17
nikon cameras	60,500	High	$0.82
nikon d3100	60,500	High	$0.60
kents camera castle	50,000	Low	$0.75
canon 60d	40,500	High	$0.66
canon 7d	40,500	High	$0.98
dslr	40,500	Low	$1.55
nikon d5 100	40,500	High	$0.43