Question
Look at the promotions for your favorite professional sporting event. List the elements of promotion used and explain why you think each element was selected.
Look at the promotions for your favorite professional sporting event. List the elements of promotion used and explain why you think each element was selected. How could promotions be improved to attract new fans to the sport?
Hint: elements of promotion include advertising, sales promotions, publicity, and personal selling.
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
