Look at various examples outside Adidas to find opportunities and threats. Describe the nature of the overall domestic vs. global market (either in terms of their locations or sales). Describe their competitors and describe their marketing strategies (who are their target markets, what products do they offer, what pricing strategies do they use, what types of promotion do they use, what is their supply chain? Then provide one example each of the key trends that affect Adidas in terms of the economic environment, changing technology, regulatory environment (this could be a law, lawsuit, recall), and social/cultural environment.