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Looking at Nike Inc on SEC. analyse their 10k HOW DOES THE FIRM MAKE MONEY? 2. Discussion topics: i. What are the drivers of sales?

Looking at Nike Inc on SEC. analyse their 10k

HOW DOES THE FIRM MAKE MONEY?

2. Discussion topics: i. What are the drivers of sales?

ii. What are the drivers of operating income?

iii. Are sales and income increasing/decreasing and why?

iv. Most profitable segment/product v. Fastest growing segment

vi. How has the pandemic affected the firm? If applicable, provide a table of operating income by product.

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