looking back on the various proposals and recommendations you have provided to senior leadership, how would you recommend rolling them out (e.g., a grand launch of everything, everywhere, all at once; a phased approach where new features are added over time; a segmented market approach where one market is developed before the next; or a hybrid approach that combines aspects of the previous two examples)? Assuming you are using some form of a phased approach, what characteristics or features would you highlight in each phase? Be sure to address how the complexity of your recommended launch plan would be managed