Question
Looking for a professional expert, not a student and also a tutor who uses Chat gpt4 Brief: We have a business (store) called the cottage
Looking for a professional expert, not a student and also a tutor who uses Chat gpt4
Brief: We have a business (store) called "the cottage" its a relatively small ( size) its located in the city called "Havelock" We have a 10th anniversary coming next year, our plan is to refurnish the place. build brand presence, utilize social media platform and increase sales. We usually sell Water sports equipment (which is the most profitable in summer), Home decor and Seasonal Merchendise
Note: Our products are, Home decor, water sports equipment (highest sales in summer), and merchandise (seasonal)
For my digital marketing plan I'm going the plan of Facebook/instagram target ads and google ad campaign.
Budget $20k
Vist websitesite: https://thecottagehavelock.com
Problem:
1) I have uploaded 2 pictures 1st one is blocking chart and the other is weekly activities, in the blocking. i divided the budget as $9000 for Facebook ad other $9000 for google ad campaign and $2000 for contingency.
we plan to do it for 2 quarters (January to May)
i need help in making the block chart.
Im sharing my weekly activities list, how can i run both facebook and google ad campaign together for 2 quarters, what can i add more to make it more professional without any mistake
Week 1-2: Promote events like the Christmas Tour and Havelock Christmas Crawl. Budget: $
Week 3-4: Showcase popular brands available at The Cottage. Budget: $
Week 5-6: Highlight the best of winter clothing essentials with limited-time discounts $
Week 7-8: Showcase winter accessories like hats, scarves, and gloves, emphasizing how they complement winter outfits $
Week 9-10: Highlight unique cottage decor and water toys. Budget: $
Week 11-12: Teaser campaign for the 10th-anniversary celebration. Budget: $
Week 13-14: Promotions and discounts for the summer season. Budget: $
Week 15-16: Pre-celebration ad (Sneakpeaks). Budget: $
Week 17-18: Countdown to the anniversary celebration. Budget:
Week 19-22: Google Ad Campaign targeting keywords related to cottage decor and water toys.
Some ideas i have that might help you
1) Facebook
Typical Ads
You might use the following Facebook and Instagram ad examples to market your company:
"Enjoy winter water sports in Havelock!" is written under an image of a family kayaking in the wintertime in Havelock.
"Visit Havelock this winter for winter sports, home decor, and more!" appears over a clip of skiers and snowboarders in the Havelock area.
Carousel advertisement: A carousel advertisement featuring pictures of various winter accessories, such hats, snowshoes, and sweaters, with the words "Shop our winter sale and save up to 50%!"
Collection advertisement: An advertisement featuring your best-selling winter goods with the headline "Get ready for winter with our must-have products!"
2) Google ad:
You might use the following Google ad examples to market your company:
Text advertisement: "Winter water sports equipment in Havelock - Shop our wide selection of kayaks, paddleboards, and more!"
"Enjoy winter water sports in Havelock!" is written under an image of a family kayaking in the wintertime in Havelock.
"Visit Havelock this winter for winter sports, home decor, and more!" appears over a clip of skiers and snowboarders in the Havelock area.
"Stay warm this winter with our stylish and affordable winter hats!" is the text of a retail advertisement featuring a winter hat.
Big opportunity: We have a 10th anniversary coming up so we are trying to expand our area by adding mini golf and Ev car stations. So how can i use this opportunity in my digital marketing and add it in my blocking chart
Date of first Monday each month Channels Social Media Ads Google Ad Campaign Contingency Total Q1 FEBRUARY 1 8 15 22 29 + 11 # Weeks Cost $9000 Per % 0.00% $9000 0.00% N/A $2000 N/A 0.00% Q2 MARCH April MAY 18 25 5 12 19 26 1 8 15 22 29 13 20 27
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