Looking for in-depth help on this subject matter.

In this project, you will demonstrate your mastery of the following competency:

• Analyze how socioeconomic factors influence healthcare marketing strategies

Scenario

You are a healthcare marketer on the marketing committee at Welcome Hospital. You are working with the marketing committee and complete a marketing plan for promoting a new immunizations program. Your role on the marketing committee has not changed since last year.

The goal of this new immunizations program is to get parents more actively involved in making sure their children receive appropriate immunizations. The target markets for the marketing plan are the following: low-income Latinos, middle-income Latinos, low-income African Americans, middle-income African Americans, and low-income whites.

Your role is to recommend the marketing strategies that will effectively reach the targeted markets and allow them to easily decode the intended message. You are responsible for developing marketing strategies for two of the targeted markets. You will need to research socioeconomic and behavioral barriers and factors for your selected audiences in order to develop appropriate marketing strategies to reach them.

Last year, Welcome Hospital offered a Wellness and Prevention Program, and you had the same responsibilities of proposing marketing strategies for a marketing campaign based on research of socioeconomic factors, barriers, and behavioral economics of a target market. You worked on the target market of a middle-income white population and developed marketing strategies to promote the Wellness and Prevention Program. Based on the research you conducted, you established that radio ads and social media specifically Instagramwere the most appropriate marketing strategies for this target market.

Directions

As a member of the marketing committee, you have been tasked with developing marketing strategies that will reach two specific target markets. You will need to research both target markets in order to establish your marketing strategies. You will present your strategies and then include a discussion of why the strategies you described will effectively reach them. First, you need to introduce the hospital's new program and the two populations from the provided target markets that you will focus on.

Specifically, you must address the following critical elements for both of your selected target populations:

Marketing Strategies:In this section, you will make recommendations to promote the immunization program to your target markets.

• Describe the recommended marketing strategies to communicate the goals of the program to the two target markets you selected.

Discussion:In this section, you will defend your recommendations based on the research you conducted on your target markets.

• Examine how socioeconomic factors for both of your target markets informed the marketing strategies that you recommended.

• Describe how your marketing strategies account for socioeconomic barriers presented by your target markets.

• Analyze how the recommended marketing strategies align with the behavioral economics exhibited by your target markets.