Looking for some guidance on the Air France Case related to Social Media/Internet Analytics:

1. Which publishers are performing best vs. worst? 2. Which campaigns within each publisher are doing well? For this question, please look at Google US, the biggest publisher, and Yahoo US, also with many campaigns. 3. Which keyword groups and keywords are doing well? 4. Do branded terms do well? 5. Do broad or focused terms do better? 6. How does Kayak do relative to the other publishers? 7. What do the results of your data analysis suggest for changes to the use of the different publishers? (For example, should the use of different publishers be expanded or reduced; should changes be made in the search ads; should other campaign tactics be adjusted?)